A logo is a critical aspect of business marketing, as it is a visual representation of what a business stands for. In this competitive world, a logo helps businesses to stand out from the rest and helps customers to remember brands. Think of McDonalds golden arches or Nikes swoosh, these are very easily recognizable brands and are easily distinguishable. A well designed logo is extremely essential part of any company’s marketing strategy. With this massive responsibility, graphic designers have to really think outside the box.