A logo is a critical aspect of business marketing, as it is a visual representation of what a business stands for. In this competitive world, a logo helps businesses to stand out from the rest and helps customers to remember brands. Think of McDonalds golden arches or Nikes swoosh, these are very easily recognizable brands and are easily distinguishable. A well designed logo is extremely essential part of any company’s marketing strategy. With this massive responsibility, graphic designers have to really think outside the box.
If your logo looks amateurish, then what does that say about a business?
The design process
Many people wonder what is so difficult about a creating a logo design. They see a logo as being “small, looks easy to create” and “couldn’t have taken long”. However, what they don’t realise is the amount of effort, creativity and time that goes into the finished product. Many designers may create multiple different versions of a logo.
What would you like to communicate?
Understanding your customers and their needs will help with the design process. For example if your target audience are middle-ages lumberjacks, then your logo should be designed to appeal to them with references to grizzly beard, trees, nature, axes, strength etc…
A good logo design should:
- Identifies your business.
- Creates loyalty and be a symbol to which people feel an attachment.
- Motivate people to buy.
- It is what your company stands for.
- Distinguish you from your competitors.
- Last for ever.
8 important principles of a good logo design
We’ve list 8 important principles which you should keep in mind before receiving your new logo design.
1. Don’t overcomplicate it – keep it simple!
The simpler the logo the easier it is to be recognizable and memorable. Over Complicated logos can confuse your customers. A logo that contains a lot of visual elements may prevent the viewer from assimilating all of the information at once. Keeping the numbers of lines, shapes and other design elements to a minimum will make the logo design clear and clean – less is more.
2. Don’t forget it! – Make it memorable
One of the main aspects of a logo design is to easily identify and symbolise your business. If it’s not memorable then it’s not doing its job correctly. Your logo most likely only will receive a glance, but from that glance it should be fixed in their mind and easily recalled on.
If the logo is over complicated and fussy with lots of lines, shapes and design parts then it’s easily going to be forgotten.
3. The test of time
Will your logo still stand out in 10, 20 or 50 years’ time? When it comes to your brand identity, it’s not something that you can keep changing. In most cases it’s something you’ll stick with for the rest of your company’s life.
However, logo can have small tweaks overtime to keep them updated and modern but the concept should never change.
4. Be original
Try not to copy anyone else’s design. It’s always good to do a search at other company’s in your industry, but be original. Graphic designer should also be extremely careful when looking at different types of a logo design for inspiration. Looking is fine, however copying could infringe someone’s copyright.
Originality is also an important factor in standing out from the crowd. I’m sure many of you have already seen the pointy man wrapped around in colored circles or connected to each other forming a Synchronized pattern. Too much of a good thing is not always good!
5. One size fits all
A good logo should work across multiple forms of media and applications. The logo should be easily scaled to any size without losing any quality. For this the logo must be created in vector format.
The logo should have the ability to:
- Look just as good in black & white then it does coloured.
- Be able to fit on a large billboard or size of a postage stamp.
- Be used on different forms:
- On t-shirts and baseball caps
- On pens, water bottles and key chains
- On business cards, flyers and brochure
- On website and social networking platforms
The logo must have to serve its purpose no matter what it is used for. The designer should consider all these factor during the creation of the logo and create a logo which works in all these situations. One great way to start a design is to use black and white, this way the focus is purely on the design instead of the colours to begin with. The designer should also consider the ink cost of printing the logo, if its colour heavy then it’s more likely to cost the business more in ink and could become a problem in the future.
6. Make sure it’s proportional
A logo should be constructed to look proportionally correct, no matter how it is scaled. The human mind naturally prefers balanced images that has proportionate sizes, balanced lines and complementing colours.
The illustration bellows demonstrates how big corporate brands utilize circles of proportionate values as well as symmetry, to make the logo look more pleasing.
7. Your logo should be impressive & seductive
Your logo is what sets your business apart from everyone else, a good logo should bring potential clients closer to your business and gives a feeling of trust, professionalism and confidence. Most new companies start with a logo design, so it is important for it to be original and impressive so it can really set bar for the rest of your business adventure.
8. Choose the correct colours
Choosing the right colours for your logo/brand can be somewhat challenging with so much to consider. Every colour has a different feel and various associations. By choosing a particular colour or a combination of colours for you brand, you will be expressing these associations through your brand. This is why it is important chose your colour carefully to effectively represent your brand. Taking into account colour psychology, colours can meaning different things depending on the industry, culture and situation. Some studies suggest that colours have some universal meanings:
Blue: trustworthy, fiscally responsible, dependable and secure.
Green: aggressive, energetic, provocative and attention-grabbing.
Purple: mystery, sophistication, spirituality and royalty.
Orange: exuberance, fun and vitality.
Yellow: optimism, positivism, light and warmth.
Brown: simplicity, durability and stability.
Pink: energy, youthfulness, fun and excitement.
White: simplicity, cleanliness and purity.
Black: serious, bold, powerful and classic.
How much does logos cost?
This cannot be easily answered because every companies need are different. BuzzWorker offer different pricing packages which you can chose dependant on your needs – to view BuzzWorker’s pricing page click here.
To choose the best package for your company you must consider how many design concepts you require, how many revisions will be needed, how much research will be needed, how big is your business, how much work is actually required from the designers perspective to creating the final product? All this must be considered in order to choose the right package for your business. If you’re still unsure, no problem! Just contact BuzzWorker’s custom support team and we’ll give you a free design consultation.
Let’s what it up
Investing in a logo design for your business, can really pay off for your business over time. By following these basic principles, you’ll have a logo which stands for something. Your logo does not represent your whole company, but a good logo will be distinctive to your target audience and something which they will naturally respond to.